We were honoured to participate in the recent pre-launch event for Singapore Heartlands Enterprise Star Award (SHESA) 2023. Our CEO, Mr Jim Giam, was invited to serve as a distinguished panelist, sharing his wisdom on digital transformation with small and medium enterprise (SME) owners operating across Singapore’s heartland sectors.
As the Founder & CEO of FirstCom Academy, a leading training provider in Singapore, Jim envisions to equip all Singaporeans as well as employees of local businesses with essential and in-demand digital tech skills to close up the skills and knowledge gap, which will propel Singapore’s economy and employment market toward a better future.
According to research, 75% of locals browse online platforms such as Google first before engaging with physical stores, restaurants, or services. Having a presence on digital media is clearly important for brand awareness and discovery. SME owners agreed that optimising for online channels can no longer be ignored in our hyper-digital environment.
Source: prnewswire
Transitioning fully from traditional marketing to modern digital marketing may not be a simple task. However, even making small efforts to go digital can lead to incremental progress. The small improvements obtained through these efforts will eventually add up, making your company more resilient and sustainable in the long run.
The journey towards digital transformation is not one to embark on alone. A supportive community and access to resources can make all the difference.
It is important for SMEs to not only adapt to digital transformation for survival in the digital age but also to thrive and tap into new opportunities. By embracing digital transformation, SMEs can position themselves at the forefront of technological advancements and gain a competitive edge. This can lead to increased efficiency, streamlined processes, and improved customer experiences. It is a transformative journey that requires commitment and openness to change.
At FirstCom Academy, we are committed to supporting this journey every step of the way. Whether you’re just starting out or looking to enhance your digital strategies, our courses and resources are designed to meet your needs. Let’s embark on this transformative journey together, towards a digitally empowered future.
