- WSQ Accredited
- Beginner-Friendly
Generative AI tools such as ChatGPT and Leonardo.ai are making content creation faster, easier, and more accessible. You can now turn simple text prompts into compelling captions and eye-catching visuals within minutes without years of experience, technical skills, or costly software. If you want to learn how to create quality content using easy-to-use AI tools, this beginner-friendly course is for you.
DURATION
1 Day
Mode of Training
Hands-on In-person Training
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What you’ll learn
Key Highlights
- Hands-on practice with ChatGPT to create compelling written content
- Hands-on practice with Leonardo.AI to create scroll-stopping images, artwork, or product visuals
- CIDO prompting framework to plan marketing content calendars, write social media captions, and generate attractive visuals using AI
- Singapore business use cases based on real-world local enterprise scenarios
Tools Introduced:
Hands-on practice with ChatGPT to create compelling written content
Hands-on practice with Leonardo.AI to create scroll-stopping images, artwork, or product visuals
CIDO prompting framework to plan marketing content calendars, write social media captions, and generate attractive visuals using AI
Real Singapore case studies from GrabFood, OSIM, HockHua, Jean Yip, and Eu Yan Sang
Singapore Workforce Skills Qualifications (WSQ)
Curriculum & Learning Units
Learning Unit 1: Marketing Channel Selection and Planning
- Evaluate the pros and cons of each major marketing channels and platforms (Google, Facebook, Instagram, LinkedIn, TikTok, Xiaohongshu) and propose suitable platforms based on your target audience and organisational goals.
- Assess the suitability of AI tools to create and manage marketing content that reinforces your brand’s competitive advantage and key messages across different channels.
- Develop marketing plans using AI tools, including building content calendars with ChatGPT and generating campaign visuals with Leonardo.AI
Hands-on Activity: Create attractive imagery and artwork with Leonardo.ai.
Learning Unit 2: Marketing Campaign Development and Planning
- Implement marketing campaigns aligned with the overall marketing plan, applying the right marketing communication tactics (advertising, public relations, direct marketing, digital marketing, influencer marketing, and event marketing) and campaign elements such as goals, KPIs, budget, and creative assets.
Hands-on Activity: Use ChatGPT to plan a travel itinerary, social media calendar, and write compelling captions.
Learning Unit 3: Marketing Campaign Evaluation and Optimisation
- Apply proven methods to assess and optimise marketing effectiveness on specific channels, using tools such as Google Analytics and Meta Ads Manager to evaluate performance and identify the factors that drive better results.
Competency Assessment
& Certification
Nationally-Recognised Certification
Candidates will be awarded a Statement of Attainment under Singapore Workforce Skills Qualification (WSQ) and a Certificate of Completion by Skills Development Academy upon completion of the course with at least 75% attendance and demonstration of competency in the WSQ-mandated written and practical assessments.
Introduction to AI Tools for Content Creation
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- Available
- Selling Fast
- Full Enrollment
Course Time Info appears after date selection
Entry Requirements:
- Aged 18 and above
- Have basic computer literacy Level 2
- Minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience
- English language proficiency equivalent or higher of any of: GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46–59
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Classes
Conducted Daily
Three Training Centres,
Fully Sheltered From MRT
- Lifelong Learning Institute
- Central Plaza
- Woods Square (Tower 2)
175+ Government-Licensed, & Passionate Trainers
Full Suite Of Materials & Learning Resources
- Laptops & equipment loan
- Printed course materials
- Catered meals & refreshments
Localised & Up-To-Date Course Syllabus
300+ Local Employees
Supporting Your Journey
Classes Conducted Daily
Three Training Centres,
Fully Sheltered From MRT
- Lifelong Learning Institute
- Central Plaza
- Woods Square (Tower 2)
175+ Government-Licensed, & Passionate Trainers
Full Suite Of Materials & Learning Resources
- Laptops & equipment loan
- Printed course materials
- Catered meals & refreshments
Localised & Up-To-Date Course Syllabus
300+ Local Employees
Supporting Your Journey
Enquiry Form
Ready to Start Learning?
Send us your enquiry to find out more about our course curriculum, schedules and available subsidies. Our team will be in touch with you to help you take the next step.
