TikTok is the only social media platform with an integrated payment gateway and e-commerce ecosystem. Businesses can now set up a TikTok Shop at no cost and leverage features such as live selling, affiliate creator marketplace, coupon promotions, and logistics integration to drive sales and reach millions of users in Singapore and globally. Whether you are an executive looking to drive more sales for your business, or an entrepreneur looking to set up and grow your own TikTok Shop, this course is for you.

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DURATION

2.5 Days

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Mode of Training

Hands-on In-person Training

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Workforce Skills Qualification (WSQ) classes conducted since 2024
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Learners trained and certified with new skills for career and personal growth
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What you’ll learn

Key Highlights

  • Set up and manage TikTok Shop, including product listings, promotions, and order management.
  • Hands-on practice running TikTok LIVE sessions and creating videos to drive traffic, engagement, and sales.
  • Execute TikTok ad campaigns using content, audience targeting, and promotional strategies for different objectives.
  • Monitor campaign and sales performance using TikTok analytics and reporting tools.

Tools Introduced: 

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Singapore Workforce Skills Qualifications (WSQ)

Curriculum & Learning Units

Learning Unit 1: Developing a Plan for TikTok E-Commerce

  • Select suitable platforms and TikTok features to reach target audiences effectively.
  • Develop a structured TikTok e-commerce strategy with campaign tactics.
  • Collaborate with partners and influencers to enhance campaign reach and sales opportunities.
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Hands-on Activity: Write a TikTok influencer collaboration brief for a selected product, and use the TikTok Creator Marketplace to identify potential influencers to work with.

Learning Unit 2: Implementing TikTok E-Commerce Campaign

  • Execute TikTok campaigns across Shop, LIVE, and Ads to achieve campaign objectives.
  • Manage campaign elements such as messaging, schedules, pre-campaign testing, and budgets.
  • Ensure smooth operation of campaigns across mobile, online, and social platforms.
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Hands-on Activity: Set up your own TikTok Shop and manage its sales activities, including product listing, ad campaign setup, buyer promotions and TikTok Live selling.

Learning Unit 3: Evaluating TikTok E-Commerce Campaign

  • Evaluate campaign effectiveness using customer satisfaction and sales performance metrics.
  • Apply data and insights to refine and improve campaign performance.
  • Optimise campaigns to enhance engagement, conversions, and overall results.

Competency Assessment
& Certification

Nationally-Recognised Certification

Candidates will be awarded a Statement of Attainment under Singapore Workforce Skills Qualification (WSQ) and a Certificate of Completion by Skills Development Academy upon completion of the course with at least 75% attendance and demonstration of competency in the WSQ-mandated written and practical assessments.

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SDA Cert of Completion V1 DT TTS scaled
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SDA Cert of Completion V1 DT TTS scaled
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Entry Requirements:

  • Aged 18 and above
  • Have basic computer literacy Level 2
  • Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
  • Have a basic understanding of the camera functions of the mobile phone and
  • Have an English language proficiency equivalent of higher of any of the following – GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.
Learning Pathway

Professional Competency &Workplace Excellence
(P.C.W.E)

Module 1:

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Setting Up TikTok Shop and Running Advertisements on TikTok

2.5 Days WSQ Course

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Setting Up TikTok Shop and Running Advertisements on TikTok

2.5 Days WSQ Course

Module 2 & 3:

Choose 2 More Modules

2 Days

Effective Prompting Fundamentals

2 Days

Advanced Prompting Strategies

2 Days

AI Content Creation for Productivity

1 Day

Introduction to AI Tools for Content Creation

2 Days

Proven Affiliate Marketing Strategies

2 Days

Digital Safety Fundamentals

2 Days

Effective People Management

2 Days

Effective Employee Communication Strategies

2 Days

The Art of Persuasion

2 Days

Critical Thinking Skills for Effective Decision-Making

2 Days

Mental Resilience and Workplace Wellness

1 Day

Implementing Effective Coaching Frameworks

1 Day

Effective Productivity Techniques

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Learners

Real stories and experiences shared by learners about their learning journey with us.

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Start Your Upskilling Journey With SDA

01

Classes
Conducted Daily

From Monday to Sunday, including public holidays, to fit all busy working adult schedules.
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Three Training Centres,
Fully Sheltered From MRT

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175+ Government-Licensed,
& Passionate Trainers

Learn from ACTA/ACLP-certified industry practitioners who bring their experiences into the classroom to make lessons practical and engaging.
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04

Full Suite Of Materials & Learning Resources

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05

Localised & Up-To-Date
Course Syllabus

Our syllabus is localised based on Singapore’s business context and continuously updated to reflect the latest tools and real-world practices.
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06

300+ Local Employees
Supporting Your Journey

From pre-course planning to post-course follow-up, our team is with you at every step.
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Classes Conducted Daily

From Monday to Sunday, including public holidays, to fit all busy working adult schedules.
usp1

Three Training Centres,
Fully Sheltered From MRT

usp1 1

175+ Government-Licensed,
& Passionate Trainers

Learn from ACTA/ACLP-certified industry practitioners who bring their experiences into the classroom to make lessons practical and engaging.
trainer 2a

Full Suite Of Materials & Learning Resources

laptop loan2 1

Localised & Up-To-Date
Course Syllabus

Our syllabus is localised based on Singapore’s business context and continuously updated to reflect the latest tools and real-world practices.
local syllabus2 1

300+ Local Employees
Supporting Your Journey

From pre-course planning to post-course follow-up, our team is with you at every step.
usp4 1
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Enquiry Form

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Send us your enquiry to find out more about our course curriculum, schedules and available subsidies. Our team will be in touch with you to help you take the next step.

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      Course Fees & Subsidies

      Singapore Citizens (40 years and above)
      Full Course Fees (Before GST)
      9% GST
      70% SkillsFuture (SSG) Subsidy
      Nett Fee
      Singapore Citizens (21-39 years old) & PR
      Full Course Fees (Before GST)
      9% GST
      50% SkillsFuture (SSG) Subsidy
      Nett Fee

      Additional Support

      SkillsFuture Credits
      eligible for Singapore citizens aged 25 & above

      PSEA eligible for Singapore citizens aged 30 & below

      NTUC UTAP members enjoy up to 50% reimbursement on out-of-pocket costs

      • Nett Fee are inclusive of GST charged based on the full course fees.
      • Subjected to individual’s eligibility and availability of SkillsFuture Credit.
      • NTUC UTAP reimbursement is capped at $250 for members aged below 40 or $500 for members aged 40 & above.
      SMEs
      Full Course Fee (Before GST)
      70% SkillsFuture (SSG) Subsidy
      Nett Fee
      Non SMEs
      Full Course Fee (Before GST)
      50% SkillsFuture (SSG) Subsidy
      Nett Fee

      Additional Support

      Additional Support via Absentee Payroll

      Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

      Enterprise Innovation Scheme

      Option 1

      Up to 400%
      Tax Deduction

      Option 2

      20% Cash Payout Based On Nett Fee

      SkillsFuture Enterprise Credit

      Up to 90% Additional Subsidy from SkillsFuture Enterprise Credit (SFEC)