David Fong is a Performance Marketing practitioner with over a decade of experience working with global brands, driving craft excellence in outcome-focused media strategies. Currently at PHD Media, he is an Account Director, and oversees a team of high performance digital executives across the Asia region.

An all-rounded digital strategist, David has a diverse digital analytics experience under his belt, with data analyst stints at Australia’s Largest Comparator site, Canstar, Singapore’s Largest Bank, DBS Bank to name a few.

David previously co-founded digital app solutions agency, vLabs, raised an undisclosed pre-seed fund and built engagement tools for the education sector.

Through the years, David has worked with household name brands across a wide range of Tech, Hospitality, Government, B2B and FMCG sectors, with up to annual billings over $40m USD. His clientele portfolio includes Google / YouTube, Singapore Airlines, Chanel, Diageo, Dyson, Lego, Nestle, Carlsberg, Schneider Electric, Patek Philippe, Shangri-La, CPF, GovTech, GoDaddy and more.

He holds a Masters in Commerce (Applied Finance), Bachelor in Communication (Advertising) from the University of Queensland, and has been recognised as one of 45 Linkedin Certified Marketing Experts globally.

As an advocate for life-long learning and empowering the next generation of digital leaders through purpose-led, grounded mentorship, David is a ACLP-certified trainer, and have mentored hundreds of budding marketeers in the area of digital advertising.

At Skills Development Academy, David brings his proven track record in delivering business outcomes and results to the bottomline through transformative, visionary and strategic marketing. David believes one of the best ways to give back is to share with someone how to fish, and learners can look forward to gleaning insights from his experience in a wide range of digital marketing topics including SEO, Google Ads, TikTok to Gen AI and more.